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tentree.com

Sponsored · Exhibit 01 · Hip Pack Menu Card

Your gear deserves a better home.

Looking for a sustainable way to store your gear? The Conway Hip Pack is a durable hip bag and a functional, eco-conscious companion for all your adventures. Rated 4.8 out of 5 stars, based on 16 reviews.

Meet the Conway Hip Pack and take it everywhere.

Where your gear lives now

Conway Hip Pack

Durable hip bag
Rated 4.8 out of 5 stars
Based on 16 reviews

TENTREE.COM

Conway Hip Pack: 4.8 out of 5 stars

Shop now

Format: Menu-card split, product photo
Persona: Hikers and weekend walkers who want gear within reach
Reason to buy: Conway Hip Pack reviews
Funnel stage: Middle of funnel
Product: Conway Hip Pack
Lands on: Landing page

Why it should work. A rating and a review count give a cold audience a proof point they can check in seconds, next to the product itself.

Tests. Whether a proof-first menu card beats a pure lifestyle photo on cold traffic.

tentree.com

Sponsored · Exhibit 02 · Bigfoot Hoodie Price

A hoodie that pushes you outside.

The Sasquatch Classic Hoodie is a daily reminder to step outside your comfort zone and into the outdoors. Now $70.40, down from $88.00, and every item plants 10 trees.

Maybe you'll even see bigfoot out there.

Claim to confirm with brand: Confirm price is still live

Now $70.40

Bigfoot is out there. Are you?

Was $88.00

TENTREE.COM

Sasquatch Hoodie, now $70.40

Shop the hoodie

Format: Offer on product photo
Persona: Outdoor-minded shoppers who like a hoodie with a sense of humor
Reason to buy: Deepest discounts
Funnel stage: Bottom of funnel
Product: Sasquatch Hoodie
Lands on: Landing page

Why it should work. A visible price drop on a product with a funny story gives people two reasons to click: the joke and the saving.

Tests. Price-on-photo against story-only creative for the same hoodie.

tentree.com

Sponsored · Exhibit 03 · Softest Fleece Collage

Comfy is the whole point.

Hope you like comfy, we sure do. We designed this oversized crew with TreeFleece, one of our softest fleeces, in a boxy cut with a cropped fit for mobility that keeps you ready for whatever’s next.

Bluffs Cropped Crew. So, where to now?

TreeFleece

Oversized fit

Boxy cut, cropped

One of our softest fleeces

So, where to now?

TENTREE.COM

Bluffs Cropped Crew in TreeFleece

Shop the crew

Format: Three-photo collage
Persona: Women who dress for comfort first and mobility second
Reason to buy: TreeFleece softness
Funnel stage: Middle of funnel
Product: Bluffs Cropped Crew
Lands on: Landing page

Why it should work. Three angles of one crew let the shopper judge the fit and the fabric story without opening the product page.

Tests. Multi-angle collage against a single hero shot for a comfort-led product.

tentree.com

Sponsored · Exhibit 04 · Sun Hat Anatomy

Bask in the sun, show it off.

Made from organic cotton and featuring a high-profile fit, the Forest Sun Altitude Hat is your go-to for sun-soaked days. Rated 4.3 out of 5 stars, based on 4 reviews.

Forest Sun Altitude Hat. Sun, meet your match.

Organic cotton, high-profile fit

1Organic cotton
2High-profile fit
3Made for sun-soaked days
4Rated 4.3 out of 5 stars

TENTREE.COM

High-profile fit, organic cotton

Shop the hat

Format: Product photo, ingredient chips
Persona: Anyone who lives under a cap on sunny days
Reason to buy: Recycled and organic
Funnel stage: Top of funnel
Product: Forest Sun Altitude Hat
Lands on: Landing page

Why it should work. Numbered chips turn a plain cap into a short list of reasons, easy to read in a fast scroll.

Tests. Whether spec chips lift clicks from people who have never heard of the brand.

tentree.com

Sponsored · Exhibit 05 · Ten Trees Hip Pack

One bag. Ten trees.

Every item plants 10 trees, and that includes the Conway Hip Pack: a durable hip bag made to be a functional, eco-conscious companion for all your adventures, from short walks to long ones.

Carry your gear. Plant ten trees.

Every item plants 10 trees

trees planted with every item

TENTREE.COM

Hip Pack that plants 10 trees

Shop now

Format: Product hero
Persona: Shoppers who want gear and a planting impact in one purchase
Reason to buy: Every item plants trees
Funnel stage: Top of funnel
Product: Conway Hip Pack
Lands on: Landing page

Why it should work. A big number on a hero shot makes the planting promise the first thing people read, then the bag explains itself.

Tests. Impact-first hook against product-first hook on the same bag.

tentree.com

Sponsored · Exhibit 06 · Fall Starts Here

Cooler mornings call for the right hoodie.

Designed for fall but perfect for any season, the Juniper Cork Patch Hoodie combines comfort with our beloved juniper design. Its blend of organic and recycled fibers offers both softness and sustainability.

Free shipping over $100. Layer up.

Free Shipping over $100

Fall starts here

TENTREE.COM

Juniper Cork Patch Hoodie

Shop fall

Format: Full-bleed photo
Persona: Fall layering fans who want a hoodie to wear year-round
Reason to buy: Free shipping over $100
Funnel stage: Bottom of funnel
Product: Juniper Cork Patch Hoodie
Lands on: Landing page

Why it should work. A full-bleed fall photo with the shipping threshold as a seal removes the last bit of price friction for people ready to buy.

Tests. Whether a shipping seal on a seasonal photo closes more orders than the same photo without it.

tentree.com

Sponsored · Native 01 · Fall Wish List

My fall wish list, in order.

Looking to add the finishing touch to that sustainable fit? The Kurt beanie is made from a comfy blend of RWS certified wool. Sign up for emails and get 10% off your first purchase.

Wool Kurt Beanie. Then the email list.

Notes

My fall list, sorted

Kurt beanie, RWS certified wool
Alden beanie, organic cotton yarn
Join the email list
10% off my first purchase

TENTREE.COM

Wool Kurt Beanie, 10% off first order

Get 10% off

Format: Notes app over product photo
Persona: First-time shoppers building a fall wish list
Reason to buy: 10% off first purchase
Funnel stage: Bottom of funnel
Product: Wool Kurt Beanie
Lands on: Landing page

Why it should work. A phone note in the customer's own voice reads like a real list, and the first-purchase offer sits in it as a step.

Tests. Native notes format against a polished offer banner for first-order conversion.

tentree.com

Sponsored · Native 02 · Group Chat Crew

Everyone asks the same question about comfy.

A text from a friend says it best: the Bluffs Cropped Crew is an oversized crew made with TreeFleece, one of our softest fleeces, with a boxy cut and a cropped fit for mobility.

Send this to the friend who wants comfy.

Sam

Which crew should I buy?

Bluffs Cropped Crew. TreeFleece, one of their softest fleeces.

Boxy cut, cropped fit. So, where to now?

TENTREE.COM

Bluffs Cropped Crew, TreeFleece

See the crew

Format: Message thread with photo
Persona: Women who ask a friend before buying a new sweatshirt
Reason to buy: TreeFleece softness
Funnel stage: Middle of funnel
Product: Bluffs Cropped Crew
Lands on: Landing page

Why it should work. A friend-to-friend thread borrows trust from peer advice and puts the fabric claim in an ordinary voice.

Tests. Chat format against a straight product shot for the same crew.

tentree.com

Sponsored · Native 03 · Hip Pack Or Hat

Pick one for your next adventure.

Conway Hip Pack for your gear, or the Forest Sun Altitude Hat for sun-soaked days? Either way, every item plants 10 trees, so there is no wrong answer in this poll. Vote, then shop the winner.

Vote, then shop the winner.

Hip pack or sun hat?

Conway Hip PackForest Sun Altitude Hat

TENTREE.COM

Hip Pack or Altitude Hat?

Shop both

Format: Stories poll
Persona: Weekend adventurers who can only buy one thing this season
Reason to buy: Every item plants trees
Funnel stage: Top of funnel
Product: Conway Hip Pack
Lands on: Landing page

Why it should work. A two-option poll invites a tap, and both options end in the same planting promise.

Tests. Interactive poll creative against static product ads for cold reach.

tentree.com

Sponsored · Native 04 · Bigfoot Camera Roll

Camera roll, Saturday morning.

The Sasquatch Classic Hoodie is a daily reminder to step outside your comfort zone and into the outdoors. Who knows, maybe you'll even see bigfoot out there. Sign up for emails and get 10% off your first purchase.

Bigfoot sightings not guaranteed.

RecentsSaturday
early morningEdit

Shot on a Saturday morning

TENTREE.COM

Sasquatch Hoodie, 10% off first order

Format: Camera-roll share
Persona: Early risers who hike before breakfast
Reason to buy: 10% off first purchase
Funnel stage: Top of funnel
Product: Sasquatch Hoodie
Lands on: Landing page

Why it should work. A camera-roll share looks like a friend's post, and the hoodie joke carries the story while the offer closes it.

Tests. Humor plus a first-purchase offer in a native format.

tentree.com

Sponsored · Meme 01 · Pockets Versus Hip Pack

Pockets full? There is a better way.

Looking for a sustainable way to store your gear? The Conway Hip Pack is a durable hip bag, rated 4.8 out of 5 stars based on 16 reviews, and a functional companion for all your adventures.

Upgrade your carry.

Pockets out, hip pack in

Drake Hotline Bling meme about tentree.com

Stuffing your gear into pockets

Conway Hip Pack, rated 4.8 out of 5 stars

TENTREE.COM

Conway Hip Pack, 16 reviews

Shop now

Format: Meme template, product swapped in
Persona: Anyone who carries too much in their pockets
Reason to buy: Conway Hip Pack reviews
Funnel stage: Middle of funnel
Product: Conway Hip Pack
Lands on: Landing page

Why it should work. Everyone knows the pocket problem, so the joke lands fast and the rating backs up the answer.

Tests. Proof inside a meme against proof in a plain product ad.

tentree.com

Sponsored · Meme 02 · Cap Cheating Meme

Your old cap is about to find out.

Bask in the sun while showing it off. Made from organic cotton and featuring a high-profile fit, this hat is your go-to for sun-soaked days. Your old cap will understand. Eventually.

Time to switch hats.

Your cap just got jealous

Distracted Boyfriend meme about tentree.com

Forest Sun Altitude Hat

You, on a sunny day

Your old, tired cap

TENTREE.COM

Forest Sun Altitude Hat

Shop the hat

Format: Meme template, product swapped in
Persona: Cap wearers who keep one hat until it falls apart
Reason to buy: Recycled and organic
Funnel stage: Top of funnel
Product: Forest Sun Altitude Hat
Lands on: Landing page

Why it should work. Loyalty to an old cap is a shared, funny habit, and the new hat gets the spotlight.

Tests. Humor on a low-ticket accessory for top-of-funnel reach.

tentree.com

Sponsored · Meme 03 · Two Buttons Cozy

The hardest choice of your week.

Sign up for emails and get 10% off your first purchase. Then comes the hard part: the Bluffs Cropped Crew in TreeFleece, or the Juniper Cork Patch Hoodie for any season? We cannot help you with this one.

Join the list, then pick.

Crew or hoodie? Help.

Bluffs Cropped Crew

Juniper Cork Patch Hoodie

You, with 10% off your first purchase

TENTREE.COM

10% off your first purchase

Get 10% off

Format: Meme template, product swapped in
Persona: First-order shoppers stuck between two cozy picks
Reason to buy: 10% off first purchase
Funnel stage: Middle of funnel
Product: Bluffs Cropped Crew
Lands on: Landing page

Why it should work. Choosing between two cozy items is a relatable stall point, and the first-purchase offer is the push.

Tests. Whether a choice meme moves hesitant visitors to join the email list.

tentree.com

Sponsored · Meme 04 · Brain Level Tee

Level up your everyday tee.

Made from an ultra-soft blend of recycled and organic materials, the Winter Tracks T-Shirt is an everyday graphic tee that feels good to wear and plants 10 trees with every purchase.

Four levels. One tee.

Level up your everyday tee

Buy a t-shirt

Buy an ultra-soft recycled and organic tee

Buy a tee that plants 10 trees

Every item plants 10 trees

TENTREE.COM

A tee that plants 10 trees

Shop tees

Format: Meme template, product swapped in
Persona: Everyday-tee buyers who like a graphic and a reason
Reason to buy: Every item plants trees
Funnel stage: Top of funnel
Product: Winter Tracks T-Shirt
Lands on: Landing page

Why it should work. The escalating format lets the tee's materials and the planting promise arrive as steps.

Tests. Two-claim escalation against a single-claim ad for the same tee.

tentree.com

Sponsored · Meme 05 · Puffer Debate Sign

Winter-ready, from hood to hem.

This puffer has all the dreamy cold-weather details: a non-toxic, water-resistant shell, cruelty-free insulation, cozy fleece-lined pockets and a snug draft-stopping storm flap. Free shipping over $100.

Harwood Puffer. Change our mind.

Puffers ship free. Change my mind.

Winter-ready puffer, free shipping over $100

TENTREE.COM

Harwood Puffer ships free over $100

Shop the puffer

Format: Meme template, product swapped in
Persona: Cold-weather shoppers who judge a jacket by its pockets
Reason to buy: Free shipping over $100
Funnel stage: Bottom of funnel
Product: Harwood Puffer
Lands on: Landing page

Why it should work. A confident sign carries a bold claim, and the shipping threshold helps a considered purchase tip over.

Tests. Meme format on a high-consideration item with a clear shipping offer.

tentree.com

Sponsored · Meme 06 · Gru Bigfoot Plan

The plan seemed solid.

The Sasquatch Classic Hoodie is a daily reminder to step outside your comfort zone and into the outdoors. And since every item plants 10 trees, the plan works even if bigfoot never shows.

The plan has a twist.

The plan, with a twist

Buy the Sasquatch Classic Hoodie

Step outside your comfort zone

It planted 10 trees. Surprise.

TENTREE.COM

Sasquatch Hoodie plants 10 trees

Shop the hoodie

Format: Meme template, product swapped in
Persona: Shoppers who love a joke printed on a hoodie
Reason to buy: Every item plants trees
Funnel stage: Middle of funnel
Product: Sasquatch Hoodie
Lands on: Landing page

Why it should work. The bigfoot gag draws attention, and the twist turns the planting promise into the punchline.

Tests. Story-driven humor against a straight impact message.

tentree.com

Sponsored · Meme 07 · Doge Fabric Flex

Textile waste can take up to 200 years.

Our Juniper T-Shirt is a lightweight jersey tee made from 45% Recycled Polyester, 30% TENCEL™ Lyocell and 25% Organic Cotton. Textile waste can take up to 200 years to decompose, so we start somewhere better.

Choose the recycled and organic one.

Doge approves recycled polyester

Buff Doge vs. Cheems meme about tentree.com

Juniper T-Shirt: 45% recycled polyester

Textile waste: up to 200 years in landfill

TENTREE.COM

Juniper T-Shirt, recycled blend

Shop the tee

Format: Meme template, product swapped in
Persona: Eco-curious buyers who read the fabric label
Reason to buy: Recycled and organic
Funnel stage: Top of funnel
Product: Juniper T-Shirt
Lands on: Landing page

Why it should work. The waste fact creates the contrast, and the exact fabric split shows the tee is not just a slogan.

Tests. Materials-led humor for shoppers who care about fabrics.

tentree.com

Sponsored · Meme 08 · Tuxedo Sweater Deal

Waiting is plain. This is refined.

Our deepest discounts run 30-50% off. Sweaters & Cardigans have their own shelf, the Pinnacle Sweater included, so the refined move is to go and browse the knits before you buy anything full price.

Knits first. Price second.

Claim to confirm with brand: Confirm which styles are in the discount

Wait, or shop the discount?

Tuxedo Winnie The Pooh meme about tentree.com

Waiting for a sweater to drop in price

Shopping 30-50% off the deepest discounts

TENTREE.COM

Deepest discounts: 30-50% off

Shop now

Format: Meme template, product swapped in
Persona: Bargain-aware shoppers who watch for a sweater price drop
Reason to buy: Deepest discounts
Funnel stage: Middle of funnel
Product: Pinnacle Sweater
Lands on: Landing page

Why it should work. Everyone has waited for a price drop, and the joke turns the discount into the smart move.

Tests. Discount-led humor for shoppers comparing prices.

Photography and product names belong to tentree.com. Every ad lands on a page in this package. Memes use real, recognizable templates with tentree.com product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.