Front panel
The page opens with: Bask in the sun while showing it off. Made from organic cotton and featuring a high-profile fit, this hat is your go-to for sun-soaked days. It lists at 36.00 USD, down from 45.00.
From the canopy down to the roots
Every item plants 10 trees
Sustainable apparel and accessories for women and men, made with hemp, organic cotton, recycled polyester and Tencel. This page walks down the forest layers of tentree.com, from the canopy where the campaign photos are taken to the roots where the planting is counted.
The brand's own count reads 120+ Million Planted, and the goal is 1 billion trees by 2030.
Layer one: the count
Ten is the unit of everything here
Most stores count units sold. This one counts trees. Each item carries a tag, and each tag stands for 10 trees planted on your behalf.
The promise is spelled out like this: For every item purchased we plant trees, in an effort to regenerate ecosystems, capture carbon and provide planting jobs in communities around the world.
Start with the smallest thing in the grove, the Conway Hip Pack at 30.00 USD, marked down from 50.00. It is cut from recycled polyester, and the four photos beside this text show it laid flat, worn, opened up and seen from the side.
The product page calls it a durable hip bag: a functional, eco-conscious companion for all your adventures. Nothing about it is complicated, which is exactly why it makes a good first unit.
The reason to begin here is arithmetic you can do in your head. One bag, 10 trees. One hoodie, 10 trees. The row of ten products that follows is a small forest you could assemble in a single order.
The ten-tree row
Ten pieces, 10 trees each. Hats, beanies and a couple of layers keep the row short enough to take in at one glance, and every caption carries the price exactly as listed.
Wool Kurt Beanie, Dark Elkwood Heather 45.00 USD 
Harwood Puffer, Meteorite Black 298.00 USD 
Wool Kurt Beanie, Pacific Teal 45.00 USD 
Wool Kurt Beanie, Cider 45.00 USD 
Alden Beanie, Alpine Blue 35.00 USD 
Alden Beanie, Pacific Teal 
Alden Beanie, Shadow 
Alden Beanie, Hazelnut 
Elm Hoodie, Pacific Teal 88.00 USD 
Howson Hoodie, Meteorite Black Cider 98.00 USD
Layer two: the stand
We Believe Big Change Starts Small.
Small as in bringing your own bags to the grocery store, or drinking from a reusable water bottle—or making sustainable choices when you shop.
Before anything is planted, something is noticed. This second layer is about that moment of noticing: a hillside, a ridge, a river, and the plain decision to make the next purchase a little more careful than the last one.
The ridge behind this card is one of the campaign photographs on the tentree.com home page, and the invitation printed next to it reads Join Us in Protecting the World We Play In.
Back for a Limited Time
Mystery Boxes
Get five sustainable mystery styles at 60% off and plant 50 trees. Limited quantities available. Sizes sell out quickly.
Five styles arrive in one box and the surprise is part of the product, while the planting stays constant for every item inside.
Layer three: the understory
The Sasquatch Hoodie
The Sasquatch Classic Hoodie is a daily reminder to step outside your comfort zone and into the outdoors. Who knows, maybe you'll even see bigfoot out there.
It sits at 70.40 USD against a listed 88.00, the one piece in this grove with a visible markdown on its page, in the Midnight Blue Heather Hockey colourway. The product title on that page reads Mens Sasquatch Hoodie | Recycled Materials.
- Based on 151 reviews
- 96% would recommend these products
Layer four: the crown
Crown views
Three angles on one trucker cap, the Forest Sun Altitude Hat in Meteorite Black Graphite, with words taken from its product page and its cousins in the Altitude family.
Patch close-up
The Altitude family is described this way: Seek out new adventures in the Altitude hat. Each mesh hat features a unique design that's inspired by the nature you're helping to protect.
Side profile
A heritage cousin carries the same idea: Since 2012, we've been keeping heads warm and planting roots. Structured organic cotton front panels, recycled mesh back, and a snapback fit keep this trucker cap cool while the embroidered design steals the spotlight.
Layer five: the clearing
Join Us in Protecting the World We Play In
Plant
We're on a mission to restore the planet by planting trees and creating Earth-First, sustainably made apparel.
Planet and People First
The factories we partner with all strive to meet the highest standards when it comes to upholding ethical labour rights. We make sure that workers are properly compensated with fair wages, ensuring proper rest days and access to equal employment opportunities for both men and women.
Plan
Our goal is to plant 1 billion trees with you by 2030. Every piece on this page is one small step in that count.
Layer six: the tag
Read the tag, find your trees
The tag is where the promise becomes something you can check. It works in three short steps.
Tag
Each item carries a code specific to the trees you've helped plant, printed where you would expect a size label.
Register
Once your code is registered, you can track your trees, see where they're planted, and learn about the communities you're uplifting.
Track
The more trees you register, the bigger your impact. Plus, you can earn 25 Reward Points for each code you register, which can be redeemed for cash discounts.
Using veritree technology, the Impact Wallet shows what trees you've planted, where they are — and how they're helping our planet. The pieces below carry that tag: the Bluffs Cropped Crew, 78.00 USD. Hope you like comfy, we sure do. We designed this oversized crew with TreeFleece — one of our softest fleeces.
Layer seven: the ledger
The carbon ledger
Brands with a Climate Neutral label measure and offset all of the emissions it takes to run their business. This page's climate-action numbers are printed here exactly as the brand lists them, in tonnes of CO2e.
- 01 Measure
- GHG Scope 1 = 22.97t CO2e
- GHG Scope 3 = 6,736.94t CO2e
- Total Emissions (2024): 6,760.45t CO2e
- 02 Offset
- Emissions Offset Total (2023): 13,766t CO2e
- 03 Reduce
- 04 Reduce the Volume of Virgin Materials we use in our Product.
The hoodie in the photos is the Juniper Cork Patch Hoodie, 88.00 USD. Designed for fall but perfect for any season, this hoodie combines comfort with our beloved juniper design.
Layer eight: the grove
Get your own grove
Planting does not stop at the till. Three programmes keep the count going once the order has shipped.
Get Rewarded For Doing Good
Join our Rewards Program to earn points that can be used as a cash on future purchases. One tier reads: Spend $250.00 to become a Climate Conscious.
Get your own interactive virtual forest
Register trees and get your own virtual forest island that will change as you plant.
Tree Planting on Auto Pilot
Plant trees monthly to offset your lifestyle or just to help your planet cool off. Climate+ packages include the Daily Driver at 12.00 USD and Family Tree, One Month at 20.00 USD.
Layer nine: fibre and bark
What the pieces are made of
Materials matter. They matter when it comes to the life of our clothes, or the way we feel as we live in them. But most importantly, they matter for our earth.
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Hemp
Because hemp is such a densely growing, hearty plant, it's naturally resistant to competing plants and pests. Best of all, hemp returns 60-70% of the nutrients it takes from the soil.
Pictured: Rainier Jogger, 181 reviews.
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TreeWaffle
Softer (and more sustainable) than the average waffle knit, TreeWaffle features added stretch and an insulating fabric structure. It’s a midweight blend of organic cotton (56%), TENCEL™ Lyocell (41%), and elastane (3%).
Pictured: Simcoe Pant, 122 reviews.
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TreeBlend
Comfortable and soft lightweight jersey t-shirt made from 45% Recycled Polyester, 30% TENCEL™ Lyocell, 25% Organic Cotton that makes for an easy everyday wear t-shirt.
Pictured: Saturna Pant, 137 reviews.
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Organic and recycled
And though 98% of all of our products are eco-friendly, we're always looking to innovate with new materials and methods, like recycled nylon, cotton and naturally dyed or undyed fabrics.
A second Rainier Jogger look.
Get On the List
Sign Up for Emails & Get 10% off your First Purchase
Wanna be the first to know about sales and giveaways, new products, sustainability initiatives, your planting impact, and receive exclusive deals? Yeah, we thought you might.
Sign up for insider info on sales, new arrivals, and more.
The photograph behind this card shows a long table under the trees, which is a fair picture of what an email list is for: being invited before the sale, not after it.
Layer ten: the parcel
Paper twine, not poly bags
Since 2018 we've replaced plastic bags with a method of packaging our items by rolling and tying them with recyclable paper twine. When customers order bulk orders, we use 1 master poly bag that's fully recyclable. Of all our products, 85-90% no longer use individual poly bags.
At checkout, Order Protection & Plant 1 Tree covers your purchase in case of issues during shipping, such as theft or damage. Additionally, the shipping offset helps reduce environmental impact by planting an extra tree to sequester carbon emissions.
Paying over time is covered too. Split any purchase into 4 equal, biweekly and interest-free payments—without fees when you pay on time.
Field notes
A voice from the trail
I’m travelling with it right now and it’s perfect to keep all the valuables and necessities at hand with out being too bulky, and it fits in my larger backpack when I don’t need it on the trail
That is one voice among the 16 reviews on the Conway Hip Pack page, the same bag that opens the count at the top of this walk.
Short reviews like this are the useful kind: they say what the bag carried, where it went and how it behaved on a moving body, which is more than a star rating can.
Layer eleven: the roots
Questions from the roots
All the tree planting answers in one place. These are the questions the brand's own FAQ page lists, each one linking straight to it.
Each question opens the official answer page on the brand's site, so nothing here is paraphrased or guessed.
- Can I pick where my trees are planted?
- How do you pick where your trees are planted?
- If I don't register my code, will the trees still be planted?
- Is there a dollar value per tree?
- How do I know the trees won't be cut down?
- Do you plant only indigenous species?
- What can planting trees do?
- What happens to the trees if I return my shirt?
- Can we come plant with you?
- When are my trees planted?
- Can you provide proof of planting?
- Who are the charities you work with? Are you a charity?
Layer twelve: the shop
Plant the grove
Six pieces from the live catalogue, each with its price and the product page's own description.
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TreeBlend Baker Hooded Longsleeve
68.00 USD
Because you can’t beat a classic done right, we made our Baker all about comfort. The super-soft handfeel of our TreeBlend fabric meets the casual design lines of a hood that keeps the sun off your head without the weight of a sweatshirt.
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The Baker in Alpine Blue
68.00 USD
The same hooded longsleeve in its Alpine Blue Heather colourway, an all-season staple for cooler mornings.
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Cork Icon Elevation Hat
45.00 USD
Heading outdoors? The Elevation Hat comes pre-curved for those sunnier days, and is made from 100% organic cotton that's breathable, absorbant and good for the earth.
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Reynard Hoodie
88.00 USD
A classic zip hoodie made from our signature TreeFleece blend. Soft, sustainable, and ideal for everyday layering.
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Juniper T-Shirt
45.00 USD
Made from a blend of organic cotton, recycled polyester and TENCEL™ lyocell, TreeBlend is just as soft as your softest t-shirt or sweater—but way more sustainable.
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Juniper Hoodie
88.00 USD
Our signature juniper design is not only a stylish staple. This hoodie's breathable and insulating features provide comfort that lasts throughout the day.
Layer thirteen: the standards
Held to outside standards
Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, accountability, and transparency. We have one of the highest scores in our category, and were awarded Best For the World in Community in 2021.
Besides offsetting our emissions, we're constantly striving for new ways to make our processes more circular and less impactful.
These two lines are the outside checks printed on the brand's own pages. The Science Based Targets logo in the card beside them is the third, a reminder that the numbers in the ledger above are meant to be measured against something other than a slogan.
More from tentree.com
- Inspired by snow-covered northern landscapes and the colours of winter, our new collection brings a sense of nostalgia to the season we know and love.
- Fall starts here. Discover outerwear, knits, and bags designed to layer through cooler mornings and every adventure the season brings.
- Step into summer with new styles and fresh colours—made for the outdoors, designed to take you anywhere from sunrise hikes to sunset hangs and everything in between.
The forest floor
Plant your first ten
Ten trees ride along with each piece in your cart, and shipping is free on orders over $100.
The walk ends where it began, with the count. The only step left is the one that puts a first item in your cart.
Where the brand stands
We acknowledge that our company is based on the traditional, ancestral and unceded territories of the Coast Salish Nations — xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səlil̓ilw̓ətaʔɬ (Tsleil-Waututh).
Ten Tree International Inc, 230-1275 Venables Street Vancouver, BC V6A 2E4.